TikTok promotion
Sound seeding, creator partnerships, and catalog discovery strategy.
Built for tracks that should be moving, but aren't.
What we do
Built for discovery
TikTok promotion isn't about going viral. It's about engineering the right sound seeding, finding creators whose audience actually matches your catalog, and building a discovery funnel that lands listeners on Spotify and Instagram. We run that system — sourcing, briefing, and tracking — across every release we manage.
Deliverables
What you get
- Sound seeding to creator network across genres
- Creator brief development and matching
- TikTok ads (Spark Ads + in-feed) with conversion tracking
- UGC monitoring and amplification strategy
- Catalog discovery campaigns for older tracks
- Monthly reporting on sound usage, save-rate impact, and downstream platform conversion
By the numbers
Inside our TikTok engine
How TikTok Promotion works
Strategic, end-to-end promotion on the platform that's moving culture right now. A mix of paid ad campaigns and creator partnerships, built around your sound and audience.
We turn content into trend, visibility into measurable results, and passive views into community — tracking the metrics that actually correlate with career growth, not just impressions.
Proof
Real campaigns
POP CROSSOVER
Cross-genre creator adoption
URBAN CHARTS
Urban creator network
TRENDING SOUNDS
Trend cycle seeding
The Method
How we run it
Three phases. Same structure every time. The work inside each phase is custom to the catalog.
Step 01 — Catalog Audit
We identify which tracks have the right hook structure, BPM, and emotional register to actually move on the platform — and which ones need to be re-cut as 15-second or 30-second sound clips before they go out. We also map creator categories that match your genre and audience demo.
Step 02 — Creator Network
Creator briefing and sound packaging across both micro and macro influencers. We design briefs that build trends around the cut of your track — not generic challenges, but creative formats coherent with the audio of your release. Spark Ad and in-feed creative direction tied to the seeded content so paid and organic reinforce each other.
Step 03 — Seeding & Ads
Seeding, paid ads, and amplification with growth consulting. We roll out the creator network in waves to keep the sound live longer, run TikTok ads on the seeded content, and track the metrics that actually correlate with career growth — sound usage, save rate, and downstream Spotify behavior, not just views.
Ready to move on TikTok?
Book a free review call with our Project Manager.
We'll show you what's actually moving for artists like yours.